The brand
Wear your confidence
Please was founded in 1993 by Emilia Giberti and Adriano Aere, who had already created Imperial. Their idea: a brand for urban, independent women who are confident in their style, where Italian quality meets the spirit of the times.
Made in Italy
Born near Bologna
Each collection is designed in Funo di Argelato, a few kilometres from Bologna, home to the brand's design studio and showroom.
Production relies on workshops in Emilia-Romagna, Veneto, Marche and Tuscany. Producing in small runs allows Please to follow trends closely, without compromising on attention to detail.
#PleaseDenim
The little heart
Denim is the soul of Please. Season after season, models that have become iconic, such as the famous P78A, are reinvented alongside the fits of the moment.
And that little heart on the back pocket? It is the brand's signature: the passion, creativity and pride of jeans designed in Italy.
Whatever you do, do it with passion.
From sketch to jeans
Design
Everything begins in the studio. For each piece, the pattern makers choose the most suitable fabric for its quality, comfort and hold, then draw and cut the pattern, combining artisan know-how with cutting-edge tools.
From sketch to jeans
Assembly and washing
The seamstresses then assemble the prototype, piece by piece. Next comes the washing of the fabric, which gives the denim its colour and patina, followed by the laser cutting of the finishes.
From sketch to jeans
Finishing
The final stage: a series of treatments gives each pair of jeans its character. The result is denim that is both hard-wearing and versatile, designed to last through the seasons.
The Please shop in Lyon
Come and try on the collection at 25 rue du Président Édouard Herriot, Lyon 1st.